Customer Match Formatting

Please follow these guidelines of how to properly format data to be uploaded to Google Ads Customer Match. If possible, please provide two lists:

• ALL customers/leads from the last six months
• ALL other customers/leads prior to the last six months

Required Fields #

The spreadsheet needs the following column headers, please note that first name and last name must be in separate columns

• Email
• First Name
• Last Name
• Country code (two letter)

Optional Fields #

If you have zip/postcode and phone then please include those too, although these are optional and not required

• Postcode/zip
• Phone

Sample Template #

Please click here to refer to this template as a sample guide