Google Verification Process

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Google will pause an account immediately for the following reasons:
For the verification process please see below for additional resources:

Advertisers who have been marked for identity verification will be alerted through email by Google as well as through an in-account notification. When advertisers are alerted, they will have 30 days to begin the verification process and provide a mix of personal identity, business incorporation documents, and other information as may be required by the verification team.

If an advertiser completes verification themselves, the process will normally take 5-7 business days. For agencies conducting verification on behalf of clients, the verification program is a two-step process that includes review and approval; each step typically takes 5-7 business days.

Note that in certain circumstances, some accounts may be paused the Advertiser verification program is initiated. This means that advertisers’ ads will not be able to serve until they are able to complete the program successfully.

Google will pause an account immediately for the following reasons: #

Google suspects that the ads violate Google Ads policies, including Misleading representation, Unreliable claims, Unidentified business, Business name requirements, Solicitation of funds, Sensitive Events, and Coordinated Deceptive Practices
Google suspects that the advertisers advertising or business practices may cause physical or monetary harm to users. Non-exhaustive examples include: misrepresenting yourself in your ad content; offering financial products or services under false pretences; or offering unauthorized customer support services on behalf of third parties.
Google suspects the advertiser is attempting to circumvent the verification process
Google suspects the advertiser identity or the advertising behaviour of the advertiser is unclear

In determining whether an advertiser’s account should be paused during the verification process, Google may review information from multiple sources, including but not limited to: regulatory warnings, rulings about an advertiser’s business practices or complaints from users, businesses, and other entities about impersonation or scams.

Once the verification process is completed successfully, the advertiser’s account(s) will be unpaused and any ads that are compliant with Google Ads policies will be able to serve. However, accounts that do not meet the requirements of this verification program will remain paused.