Has Your PPC Hit a Plateau?

Are you finding that the recent climate of rapid change, financial uncertainty, and global chaos is forcing your PPC advertising to plateau? If so, it’s hugely important to boost your PPC and take it to the next level in order to surpass the constant news cycle of carnage.

Staying abreast of ever changing consumer needs and behaviours is hugely important, with one of the main reasons being to guide them in terms of decision making when it comes to paid advertising. That said, if your results have plateaued, there are a number of things you can look more closely at. 

Increase Conversion Rate #

It goes without saying that increasing conversion rate will boost your revenue for the same amount of advertising spend. 

On this occasion, it’s important to lean on Google Ads’ Artificial Intelligence and how, by reviewing your website’s landing pages effectively, can ultimately make or break a lead or sale. 

Make sure your pages are fast loading on mobile browsers and desktops. Show a clear call to action, and make sure you differentiate your products from your competitors’. In doing so, you should be able to stave off any unwanted plateaus. 

Reduce Wasted Ad Spend #

The biggest block to performance that we come across in the audits we undertake for new clients is, without question, wasted ad spend. 

Money is often being wasted on fruitless campaigns, ad groups, keywords and other extensions that just aren’t working or converting. It could be that you’re seeing positive performance in certain areas and therefore assume that the account is performing well. Wrong.

That said, it’s more than likely that your average ROAS is being negatively impacted by low performing assets.

I recommend reducing that wasted ad spend as much as possible, and by doing so I can almost guarantee that you will see a significant upturn in performance.

Improve Your PPC Targeting #

If you want to stop your PPC from plateauing, then improve your conversions by improving the targeting of your demographic.

A comprehensive PPC account can expand audience targeting with Performance Max, Broad Match and Dynamic Search Ads, notwithstanding other channels across multiple audience segments. 

Once consistency in volume is reached, those methods can be refined by careful training and thus making the move into high quality traffic territory. 

Adjust Your Prices #

Fine-tuning your campaigns to focus on profit rather than ROAS means you can produce highly targeted campaigns that maximise profit rather than revenue. Our Google Ads experts work best when dealing with highly targeted ads.

Given that profit margins are likely different with each product, it’s beneficial to split your products into their appropriate margin groupings such as low, medium and high. 

This allows for better targeting to get more visibility, while enabling you to adjust your prices accordingly. 

Widen Search Trends #

Broadening your search trends is a great way to capture increased demand. Use search trends data to identify how trends are changing and apply this to your portfolio of products.

Lower ROAS Target #

If your campaigns are targeting a particular ROAS figure, it may be time to re-adjust and set the target lower. It’s important to realise that higher ROAS targets can, in fact, reduce revenue.

Fix Structural Issues #

If your campaign has structural problems or incorrect tracking installed, the Google Ads algorithms will be running from incorrect data and targets. Fixing this needs to be your priority. 

The Best PPC Agency in the UK #

We pride ourselves on what we achieve for our clients on a daily basis, be that results or a sense of calm knowing they’re in safe hands with our crack team of world-leading experts.

So, if you want to work with the top PPC agency in the country, and the third best in the world, then PPC Geeks is the place to be in order to make sure your PPC never plateaus again.