How To Make an Engaging Video

Here are our top ten tips to making an engaging video:

1) Convey a clear, simple message that helps people to take a specific action.

2) Show the unique features of your products.

3) Put the most compelling part of your video within the first 3 seconds. The whole video should be no longer than 15 seconds.

4) Cater for people who will watch it with sound or without sound. It must therefore have subtitles.

5) Try to elicit emotion from the viewer with a powerful story.

6) Make sure to choose the most relevant and attention grabbing thumbnail.

7) Include a clear Call To Action for the viewer to follow.

8) The copy should match the tone of the video and be easy to read.

9) After your video has launched, run it for for a short period (48-72 hours), look at the results and make tweaks if needed to the copy or imagery.

10) Follow up the views of the video with retargeting.