How To Increase Your ROI, Not Google’s

A prospective client recently raised a concern that Google Partners were “expected” to force Google’s so called “best practices” onto their clients and thus force clients into higher spend strategies that would profit Google but not necessarily the client. 

At PPC Geeks, we are extremely conscious of putting the needs of our clients first. It is our clients that give us five star reviews not Google. In fact, we see ourselves in a position to rescue our clients from the clutches of Google, pulling back on wasted ad spend and optimising campaigns for best performance. 

We make your ROI our business. By being fully traceable and business focused, we don’t make any ill advised recommendations for the sake of earning a profit – especially not when we focus on building a relationship with our clients from the moment we start working with them.

Reduce Ad Spend Waste With PPC Geeks #

With over an 80% share of the UK search engine market space, Google is the most powerful advertising platform in the world. With this level of reach, there are numerous ways in which to grow your ROI, not all of which are immediately obvious. 

With the help of our expert team of Google Ads specialists here at PPC Geeks, we work to reduce wasted ad spend when it comes to building robust and comprehensive marketing campaigns on Google Ads.

Take your landing pages, for instance. If your pages aren’t performing to their optimum level, you may be wasting a significant amount of ad spend without even knowing it. We can detect this via the data gathered and analysed in Google Ads. Rather than pushing an increased ad spend to gain more clicks, we would advise increasing ROI via increased conversion rate on the landing page.

There are various nuances in the data available in Google Ads, and our team of experts will always make sure all other areas are optimised, before recommending any increase in ad spend. An account that is underperforming on a low budget, may equally underperform on a high budget.

Grow Your ROI with PPC Geeks #

Our team of industry-leading experts understand the best ways to grow your ROI within your Google Ads account without falling back on increased budgets and automated recommendations.  In fact, we make it our best practice to not fall into the trap of following Google Ads recommendations, as you can read here in our article “Why A 100% Optimisation Score Is Not Ideal“.

By helping you grow ROI for your own business, as well as informing you on how to avoid Google’s unwarranted recommendations, we are essentially putting money back into your pocket. At PPC Geeks, we pride ourselves on our values and ethos including being fully transparent and reliable.

If you have any questions about Google Recommendations please contact your Client Manager who will be happy to advise.