Responsive Display Ads
Responsive Display Ads allows Google to do all the heavy lifting by automatically adjusting your text and visual assets to fit the wide variety of ad sizes on the Google Display Network.
Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.
Multiple assets can be uploaded per asset type (for example, multiple headlines, logos, videos and images). The ads that Google assembles automatically adjust their size, appearance and format to fit just about any available ad space.
To fully utilise Responsive Display Ads, we require 5-10 high quality images along with your logo. The images and logo must adhere to the Google guidelines:
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