Why Has My Organic Search Plummeted

Over the last six months there has been a very clear trend of plummeting Organic Search results. As consumer confidence falls, so does search intent. Here we address the exact reasons why Organic Search is not longer giving you the results it once did, and how you can compensate with a well designed Paid Search strategy:

1. Current trends from Google show a large drop off in Direct/Organic traffic
2. Brands across the board are finding lower demand and decreased search volume for search terms that were originally the main drivers of their Organic Search and SEO
3. Many search terms that historically performed well now have search volumes as low as they have been in the last 5 years
4. SEO is keywords focused, so any dip in keyword specific search volumes will impact Organic Search without any additional way to expand reach
5. The focus on specific keywords to drive traffic is not as important, nor as effective, as it historically was because if you have optimised pages for a keyword that’s dipped in traffic, you get less traffic.

How Paid Search provides better results than Organic #

As we see above, changes in keyword search volumes have devastating effects on organic results. Paid traffic is also impacted by search volumes for specific keywords – however, with Paid traffic we can expand audience targeting with Performance Max, Broad Match, Dynamic Search Ads, etc. and across multiple channels and audience segments. It’s easier (still not easy, but easier) for Paid search to maintain consistency in volume. We can then refine all those methods of audience expansion and targeting by using machine learning and AI to refine expanded reach into good traffic.

If you have any questions on how we can use PPC to further compensate for the dip you are seeing in your organic results, please inform your Client Manager who will be happy to assist.