Why Tracking Is Essential To Performance

Accurate tracking is integral for a highly optimised Google Ads campaign, both in terms of monitoring ad spend and investment, but also in terms of providing the Google algorithm with a plethora of data points to target an audience that will most likely convert into customers. 

Tracking remains an essential part of any Google Ads campaign, but not many people understand why. So, with this in mind, I thought I’d take a more detailed look at why tracking is so essential to performance. 

Accurate ROI Data  #

Do you know exactly how many of your leads from each ad click convert into revenue and exactly what that cost per acquisition is? Precise ad tracking helps you to know exactly what each pound of advertisign spend brings you in return. 

Without this, you will never know when to change your ad content or modify your ad spend. This is one of the biggest areas where tracking can seriously make a difference to your marketing campaigns. 

Indeed, by installing up to the minute tracking of calls, leads, forms, purchase and revenue, you will never have to make a decision blind ever again. 

Optimisation of Best Performing Assets  #

Here at PPC Geeks, we maximise accurate tracking insights to identify exactly how and where the most underperforming – and even best performing – assets can be improved upon; even if this means cancelling the lowest performing assets altogether. 

In doing so, we optimise budget spend to achieve maximum performance. This is based on real life performance, though when trying to monitor real life events, it’s important to be equipped with the most accurate tracking data available. 

Artificial Intelligence #

Google artificial intelligence is an extremely powerful tool which can almost guarantee your ads are served up to the right audience at the best time. It is this premise that underlies all automated bidding strategies. However, this very powerful aspect of marketing is only useful if your tracking data is accurate.  If your tracking data is not absolutely perfect and 100% precise, the Google AI will ultimately learn from incorrect data and, in turn, waste your ad spend targeting the wrong audience. 

As the Google AI is so effective, if you input the wrong data into it, your accounts will operate at a higher cost per conversion and will lose money rather than generating it – and no PPC Expert will be able to reverse it without having to spend even more money. 

Test and Experiment  #

Google Ads is a great platform for testing and experimenting, even more so with the beta launch of its new experiment function. Accurate tracking propels Google Ads testing into a powerhorse of useful and usable data.

The Google Ads platform has been developed to enable marketers to test and run a plethora of different experiments such as bid strategy testing, ad copy testing, and landing page performance analysis. 

This allows you to make optimal decisions based on meaningful data and useful audience touchpoints. 

PPC Geeks: The Best PPC Agency in the UK #

We pride ourselves on what we achieve for our clients on a daily basis, be that incredible results or tracking your campaigns so as to make them more effective. So, if you want to work with one of the top PPC agencies in the country, then PPC Geeks is the place to be to make sure you are maximising the data available to you.