Mobile Page Speed

The speed of your mobile site has a big impact on conversion rate, average order values, bounce rates and more. Research shows that for every second delay in mobile page load, conversions can fall by up to 20%!

More and more users are now connecting to Google Search via mobile devices and your mobile page speed plays an important part in encouraging those users to stay on your site rather than browsing to a competitor site.. 

A study by Google showed there are three significant benefits to speeding up your mobile site:

1. Faster sites lead to higher conversion rates 
2. Faster sites encourage people to stay longer and purchase more 
3. Faster sites have lower bounce rates.

Research by Pingdom shows that pages that load within two seconds have an average bounce rate of 9%, while pages that load in five seconds see their bounce rates skyrocket to 38%.

Speed is also a landing page factor when Google assesses your ad ranking score. A faster page speed leads to a higher rank which can lead to lower cost per clicks and lower cost per conversion. A higher ad rank also means that Google will be more likely to show your ads rather than competitors. For more information on how Google uses page speed to rank landing pages see this Google Developers Article. 

Therefore, if your mobile page speed is low, it not only affects conversions on site, but it also affects the frequency with which Google will display your ads.