Meta Ads Image & Video Assets

Please use the following format guidelines for creation of Meta Ads assets. Please also note the minimum number of assets that we need from you.

With regards to what works best, this is generally on an ‘account by account’ basis and what works well on one acount, doesn’t always work for another. We run single image, carousel and video ads against each other at the same time as this is the way Meta operates best. We reguarly swap out the assets to review and replace based on best peformance.

Images

• Ratio 9:16 (1080×1920 px) is recommended for Stories and Reels
• Ratio 4:5 (1080×1350 px) for Feeds to maximize screen space.
• Square ratio 1:1 (1080×1080 px) for Feeds and Carousels (but the vertical formats generally perform better)

Video

• Video specs: MP4 or MOV file types with a max file size of 4GB, and a frame rate of up to 30fps
• For video, 15-30 seconds is considered the sweet spot for high engagement, and 5-15 seconds is recommended for quick, impactful messages. We recommend 10 to 15 seconds.

Minimum Requirements:

For the number of assets, please provide as many as possble. At a minimum we need:

• 2 x Single Images
• 10 x Carousel Images
• 2 x Videos